Indulge Your Senses

After starting two iconic music venues and surviving the dot-com bust, Michael Dorf offers gripping stories and hard-earned business lessons with a contrarian twist. As technology becomes more deeply woven into our lives, the key to success can be found in satisfying people’s yearning for live human interaction.

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Music, wine, food, and community—not only has Michael Dorf cracked the code on a recipe so many of us crave most in an increasingly disconnected world, he’s also managed to grow a brilliantly successful business while listening to his gut and sticking to his values. It’s a feat that all entrepreneurs would be wise to study closely.

Danny Meyer, CEO, Union Square Hospitality Group; Founder, Shake Shack; and author, Setting the Table

Simply put, Michael Dorf is a true hustler. When the Internet upended the music business, he wasn’t romantic to the way things were done & like any great entrepreneur, focused on what’s happening today. It has been fun for me to watch Michael operate in this ever changing world. There is a lot that can be learned from this man.

Gary Vaynerchuk, Founder & CEO, VaynerMedia; and author, Crushing It

The lessoned learned in his fascinating career make this book as much a business book about how to thrive by offering a rich, sensory experience in our digital age as it is a gripping tale from an insider in the New York rock and jazz world during a period of massive technological change.

Steve Case, Founder & CEO, AOL: Revolution

Sonic Youth, Beck, John Zorn, Cecil Taylor – Michael Dorf showcased them all at his cutting-edge Knitting Factory. Neil Young, Aaron Neville, Macy Gray, Shawn Colvin – those artists and more have graced his upscale City Winery. It’s hard to imagine anyone in New York who has presented more great live music over the past thirty years. This book is the colorful story of how Dorf pulled it off – both before and after the Internet upended the music industry and changed our lives forever. It’s inspiring reading for anybody who cares about music, culture, and wine, and explains how to thrive by offering people a live experience they will always remember.

Rita Houston, WFUV Program Director

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